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Rinnai Reveals New Logo for Global Rebrand
Rinnai Corporation, the makers of the top-selling tankless gas water heaters in New Zealand, redesigns their logo to express the brand’s current worldview and promise. The company will be celebrating its 100th year founding anniversary in 2020, and along this milestone it is repositioning the brand and the organisation for the next century.
With its relentless growth in New Zealand over the last 40 years, the brand has continuously expanded not just its product portfolio but also its vision. The Rinnai team shares that their new vision and brand promise of “creating a healthier way of living” is part of a global strategy for future growth.
“Today, our brand represents an unwavering promise to deliver the seamless experience our customers expect from Rinnai. It is our commitment to dependable quality, innovation and a focus on making life easier for consumers and the world at large.”
Here is what the new logo will look like vis-à -vis the current logo:
The company explains that though the logo refresh is subtle in a visual context, the brand essence has shifted its focus and future direction to support ‘the Rinnai of tomorrow’.
The new brand promise will influence the company’s product development and business practices. As we have witnessed since the brand reached our shores, Rinnai has always led the market with product innovations. The brand has become synonymous with top-of-the-line technologies that are designed to promote comfort and health.
We will be seeing this new logo replace the old one over the coming months. It will be rolled out across the corporation’s entire global business operation including in the New Zealand market. The brand refresh will not affect the customers and business partners, but will simply change the identity of Rinnai Corporation in future advertorial, marketing and customer representation.
Rinnai’s range of home heating and hot water heating systems are touted for their energy efficiency and practicality, which easily make them one of the best options for both residential and commercial installations. Their super-efficient tankless hot water heaters, in particular, have a growing demand locally.
The products themselves are arguably flawless, given that every single product is created with superior engineering and undergoes multiple tests and quality control checks before leaving the production floor. Not to mention, they are backed with the best warranty in the business. However, their actual performance will ultimately depend on the quality of installation. Poor installation can make any good product perform poorly, which is why using a qualified and expert Rinnai installer makes a world of difference.
For inquiries about Rinnai products and installation, you can talk to us!